An Idiot’s Guide to Promoting Your Band on the Internet: Part 1

January 3, 2014


An Idiot’s Guide to Promoting Your Band on the Internet: Part 1

Being a musician in 2014, means being a Jack of all trades. The average DIY muso is a manager, financial advisor, route planner, driver and occasional therapist, with the fun parts like writing music and playing gigs sadly often taking a backseat in the pursuit of a living through playing music.

The digital age also forces musicians to become social media gurus – as most music fans and promoters form their decisions on artists through social media these days instead of trusting the judgement of the music press. Running a social media campaign can be a bit of a ball ache, especially when all you want to be doing is writing or playing gigs. However, by working smarter (instead of harder) and following some of these tips you should be able to get your fans engaging with you, start a buzz and start seeing the gigs that you do play fill up with fans.

As promoters in a small city, where not many other people are putting on shows, we get a ton of bands e-mailing us, almost every day.

We try and give as many bands as we can a show, sometime’s this isn’t possible due to money, time or the band might just not play the kind of music we promote. 9/10 though we will try and arrange something for.

That said, the biggest mistake we see bands making is running before they can jump, or at least not demonstrating that they can jump. It’s so easy to make good quality recordings these days (almost everyone knows someone who’s a whizz on Logic and could do you a cheap recording.) So trust us when we say, there is no point contacting a promoter for a gig if you haven’t got good quality recordings on your page and if you’re serious about what you’re doing then their really isn’t any excuse not to have them. You can have merch made up and have great photos of you all looking real br00tal but it’s your music that promoters (and fans) are interested in. Good quality recordings will get you gigs!

Hi-quality doesn’t have to cost the earth either; consider writing to your local music college where their might be some music tech students might be willing to record your band for free or If you are based in Lincoln, then Playing Aloud rehearsal rooms offer low cost recording options with experienced engineers.

Once you’ve got some songs down; you should make it as easy as possible for potential fans to listen. Websites like Band Camp and Sound Cloud are popular for their streaming services, offering great integration on Facebook and Twitter. Fans can easily share your music, leave you feedback and even become an endorsed fan or a supporter.

It’s vitally important to remember that the way that people consume music has changed. Services like Spotify and Google Play offer n-holds barred streaming of music. Listeners have literally thousands of bands at their fingertips so charging for your music before winning them offer first will only act as a barrier against winning you new fans.

You might be keen to recoup money from recording or think that a “pay what you want” option might be a good alternative but in the long run it will pay off and win you new fans. Don’t be pissed when someone downloads your music for free, they’ll probably come to a show and buy a t-shirt!

Here’s a great TED talk of Michael Masnick discussing Trent Renzor of Nine Inch Nails and his alternative promotion tactics!

Look out for part two of our guide: Build your following. Coming next week!



One Comment
  1. [...] first two blogs in this series dealt with how you can start your band on the right foot and how you can get gigs out of town. Once you start racking up a few out of town shows you might [...]

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